WhyAddicted 2.0 - a redesigned user-experience
In September 2017, 22 Digital launched the first version of the WhyAddicted website and this time we were commissioned to redesign the website with a fresh, new look.
About WhyAddicted
Founded in 2017, WhyAddicted.com is a revolutionary Social Enterprise that targets the root causes of mental health and addiction issues and offers addiction treatment recovery services.
WhyAddicted provide comprehensive support and practical solutions for those suffering from all forms of addiction and compulsive obsessive behaviours, from drug addiction to eating disorders, depression and mental health issues. They also provide support and instruction for families, loved ones and colleagues.
WhyAddicted Redesign Offering
As part of the digital strategy, 22 Digital provided the following services throughout the website redesign process.
Usability and User Experience (UX) Design
- Mobile analysis and recommendations.
- A/B landing page and design testing.
- Conversion analysis and recommendations.
Website Design
- Design migration from a Single Page Website to a page and category structure.
- User Interface (UI) design changes.
- New website redesign based on UX and UI recommendations and strategy.
Website Development
- Theme development for improvements to the original website design.
- Code restructuring and optimisation to ensure compliance with SEO strategy.
- New blog functionality for daily content posting.
Search Engine Optimisation (SEO)
- SEO Audit to analyse current search engine rankings and key issues with current site.
- Content writing and content generation.
- Daily blog post and Facebook post creation.
Digital Marketing and Social Media
- Daily Facebook social media management.
- Daily blog post creation and posting to website.
- LinkedIn campaign management to drive leads to website.
- New Organic Search strategy implemented.
- Content generation for Organic Search (SEO) results.
Ongoing Services
As part of our ongoing service offering we provide the following to WhyAddicted.
- Digital marketing strategy.
- Digital strategy consulting.
- Daily blog post creation and posting to website.
- Daily Facebook campaign management.
- Content curation and creation.
- Monthly retainer for technical support and website coding changes.
- Monthly design services for improving on Usability, User Interface (UI), and User Experience (UX) design.